Definitely Downtown!

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Our Mission

Through leadership and the use of the Main Street Four Point Approach, the Victoria Main Street Program will ensure that downtown contributes to the community’s overall quality of life by providing opportunities for economic growth as well as for entertainment and personal enjoyment.

Our Vision

Just as they did on The Street of Ten Friends more than 150 years ago, residents and visitors continue to gather in Downtown Victoria. Today downtown Victoria is an energetic Crossroads of multi-cultural activity featuring residential living with historic and emerging businesses, rooted in a vibrant and small town feel. 

Benefits of the Main Street Program

  • Promotes a unified quality image of the business district.

  • Creates an attractive quality image of downtown by capitalizing on its unique assets and heritage. 

  • Economic Restructuring and repurposing of old buildings to stimulate investment in property. 

  • Comprehensive training for Main Street managers and board members. 

  • Provides architectural design assistance. 

  • Consultations with downtown merchants about visual merchandising and window displays. 

  • Develops heritage tourism programs. 

  • EVERY community that has participated in the Main Street program in Texas has experienced growth and development in their downtown!

Main Street Market Days

Victoria Main Street Market Days in Downtown Victoria features arts and crafts vendors, food trucks, live entertainment, farmers' market, and guided art classes.

Main Street Market Days Application

Download an Application Today!

Click Here To Download

Main Street Market Days Vendor Rules

Download the Vendor Rules

Click Here To Download

Our Board of Directors

President-Bobby Leon
Vice President-Camille Easton
Past President-Constance Filley Johnson
Treasurer- Helen Walker
Secretary-Christine Blain

Lidia Serrata
Amy Mundy
Rachael Adame
John Valdiva
Marc Hinojosa

Ex-Officio Members

Gary Burns
Dale Fowler
Jeff Wright
Sue Prudhomme
Joel Novosad
Randy Vivian

Mary Helen Barrick, Executive Director

LEARN MORE

about the Main Street Program and what it can do for your business!